Acme Brick Tile & Stone
Acme Brick Tile & Stone is a superior source for building products that look beautiful, last for decades, and are eco-friendly.
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Our goal was to increase awareness of Acme’s services and their 50 sales locations across 13 states. The first “Adore Your Floor” campaign launched in 2021 and I was tasked with the relaunch in 2022. We measured metrics against the previous year’s campaign as follows with click-through rates performing +760% for online display, +136% for social media and +46% for paid search. Consequently, the agency was awarded a Gold 2023 Addy for Out of Home & Ambient Media - Social Media Campaign.
Additionally, the video content provided as part of the “Adore Your Floor” campaign was awarded a Silver 2023 Addy for Online/Interactive - Internet Commercial.
Creative Direction, Content and Art Direction, Animation, Design