The Greek revival courthouse, designed by Henry Howard and opened in 1855, is being renovated and expanded to provide assisted living and memory care to New Orleans’ growing population of seniors. Pure’s creative team pulled inspiration from the building’s storied architecture to design a custom icon and word mark. The Carrollton brand connotes feelings of an open warmth and purposefully crafted refinement. Imagery demonstrates a belief in an elegant and inviting simplicity that has been curated through deliberate choices in order to create an environment that reflects the brand purpose and values.