SODKA was looking to break into a market that is heavily saturated in America, but is just beginning in Curacao. We wanted the brand to exude a surfer-chic coolness you can only find on a beach. Taking inspiration from the vibrant architecture and the founder of SODKA’s personality, I designed a custom wordmark as the company's logo to give it a unique look paired with a saturated color palette and packaging inspired by a beachy sunset.

Alaina Fontenot Design

Creative and Art Direction, Logo Design, Branding