Treehouse Eyes was born out of a simple question asked by co-founder Dr. Gary Gerber, OD: “Why do we continue to simply compensate for myopia in children with stronger glasses when we now know we can slow or even stop it from getting worse?” From this question, Treehouse Eyes was created with a simple purpose: give children better vision for life.

At Pure we set out to create a social campaign that encourages parents and care takers to proactively tackle childhood myopia.